Senior lecturer of the department of Germanic philology, Faculty FPSC of SumDU, Iryna Ushchapovska held the seminar "Brand Language and Communication in Terms of Sustainable Development: Challenges and Opportunities" for colleagues from Chirchik University, Uzbekistan.

The event was conducted within the Jean Monet's module "Fostering EU Practices of Education for Sustainable Development through the Brand Language: Interdisciplinary Studies".

The purpose was to disseminate the basic provisions of education for sustainable development through the brand language and to outline the steps and directions of future cooperation within the project. After the material presentation, there was a discussion.

The event took place in a pleasant friendly atmosphere. The seminar has aroused a deep interest among stakeholders. The hope for further cooperation in research and education was expressed. Future participation in the project activities is expected as well.