Modern advertising communications as a factor of socialization: monograph. - Sumy: Sumy State University, 2018. - 300 p.
The monograph considers advertising communications as a factor of socialization, defines the communication means of the socialization impact of advertising on the target audience, clarifies the importance of human-centric communication technology as a factor in modern socialization. The monograph offers a socio-communication model of the impact of advertising communications on the socialization process and classification of the main images of the heroes of advertising on the basis of their socialization impact.